One of the many ways for marketers to win the selling battles is to look for information about their customers as many and detail as possible. It is likely, then, the marketers will be very happy to get informed about the existence of this online service. It lets them to obtain more reliable data about the customers since the data are collected from thousand of blogs and social media profiles. These profiles are then analyzed to create a reliable list of customer profiles’ details.

It is very easy to use this online service. All you have to do is entering the required information within the query box, and you can immediately get information on demographics, consumer interests, trends and a lot of other reports. There are 20 million profiles provided within the site at this time. It currently contains only US and Canada residents only.

The privacy of the people whose online profiles are collected is kept safe since any personally identifiable information such as names, email addresses and IM user names are removed and never stored in the site’s system. The services of HiveSight are free during its beta status. Once it comes out from its beta, there are fees for certain access.